March 9, 2020

What doctors consider when prescribing?

Pharmaceutical Marketeers have to target doctors to be able to make their products successful in the market. We all know this. But did you ever

Active Packaging in Pharma

Active packaging I Thanks to our article on packaging trends in pharma. You already know what the near future of packaging in the pharma industry

Benevolent AI: Start-up of the week

Benevolent AI I Start-up can be a little tricky at times given the competitiveness in the markets. With an increasing number of new businesses, the

Merck: Vioxx Case Study

Marketing in the pharma industry can be very tricky and complex at times. The competitive company spends millions on launching a drug. Merck: Vioxx |

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The Future of Healthcare provides valuable content about innovation, digital transformation, patient empowerment, promising start-ups and new trends in the healthcare industry. We show you the white space in the market so you can get actionable and early insights to make better decisions.