Pharmaceutical Marketeers have to target doctors to be able to make their products successful in the market. We all know this. But did you ever
Active packaging I Thanks to our article on packaging trends in pharma. You already know what the near future of packaging in the pharma industry
Benevolent AI I Start-up can be a little tricky at times given the competitiveness in the markets. With an increasing number of new businesses, the
The Future of Healthcare team found this case-study very interesting because it’s a great example on how to target millennials: by tailoring-shape the brand and
Marketing in the pharma industry can be very tricky and complex at times. The competitive company spends millions on launching a drug. Merck: Vioxx |
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