Companies response I The coronavirus outbreak has been one of the worst nightmares for the global industry. It has put companies in an awkward position (one they are not ready to face). The problems faced by the firms are fairly unique as…
You might have seen people- or yourself- who has allergy reactions to pollens, nuts, latex and even antibiotics. But isn’t this last entry often prescribed by our physicians? Probably because a broad population average is not allergic to it. But only a…
Living in the era when people spend the majority of their time browsing social media completely unaware of their whereabouts. Wouldn’t that make these sites the new market then?
Obliviously yes! But when it comes to Pharma, would it be a great…
If you ever found yourself searching the internet for the details of a product that you so badly wanted to buy, the chances are that you've stumbled upon Content marketing already.
Thanks to the 21st-century advancements there are a lot of products…
Facebook, a name we are all well familiar with. But there is a lot more to it than the DIY videos, 'experts' opinions and check-ins.
Facebook advertising | The immense popularity of Facebook among people of all ages, color and profession has…
Digital media and TV are widely used platforms for marketing purposes by companies from different sectors. Nowadays, sustaining a business majorly depends upon the Digital marketing strategy used by a Company.
Advertising in Healthcare | But unfortunately, unlike Auto, Financial and Retail…
Influencers became THE marketing strategy that brands display nowadays to increase their sales. And it works. Well, at least with millennials: 47% of millennials say that their purchase decision is influenced by social media (whereas only 19% in other age groups).
Of…
Today, the Future of Pharma team is going to share with you a short example of multichannel marketing strategy that Mylan France developed.
Multichannel Healthcare | The campaign is developed around BPH (Benign prostatic hyperplasia), a noncancerous increase of the prostate gland.…
We all know it: we are in the middle of a digital era. Every industry field is proceeding with a digitalization. Pharmaceutical field won’t escape it!
Doctor healthcare | A lot of new ways of information are becoming more and more popular,…
Technology has accomplished dreams that once we were too afraid to think of. From controlling the baby monitor off your office to the development of driverless cars and even jets, we have come way too far.
But wait? Aren’t these…