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Companies response I The coronavirus outbreak has been one of the worst nightmares for the global industry. It has put companies in an awkward position (one they are not ready to face). The problems faced by the firms are fairly unique as…
You might have seen people- or yourself- who has allergy reactions to pollens, nuts, latex and even antibiotics. But isn’t this last entry often prescribed by our physicians? Probably because a broad population average is not allergic to it. But only a…
Influencers became THE marketing strategy that brands display nowadays to increase their sales. And it works. Well, at least with millennials: 47% of millennials say that their purchase decision is influenced by social media (whereas only 19% in other age groups). Of…