Inspiration

What doctors consider when prescribing?

Pharmaceutical Marketeers have to target doctors to be able to make their products successful in the market. We all know this. But did you ever

Merck: Vioxx Case Study

Marketing in the pharma industry can be very tricky and complex at times. The competitive company spends millions on launching a drug. Merck: Vioxx |

Subscription open for the Healthcare marketing marathon !

Join this November the 4 weeks online program !

Our mission

The Future of Healthcare provides valuable content about innovation, digital transformation, patient empowerment, promising start-ups and new trends in the healthcare industry. We show you the white space in the market so you can get actionable and early insights to make better decisions.