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Novartis stance on Covid-19 I The Post-COVID-19 world forces people to question the priorities in every field. People and businesses have to adapt to new circumstances and the (very real) possibility of it happening again in the future. This will encourage companies…
Disease Awareness advertising is a strategy opted by a lot of pharmaceutical companies for expanding their market. There is a ton of research studying the drug manufacturers and consumers regarding the impacts of Disease Awareness Advertising. Considering Pharma companies, physicians and…
Marketing in the pharma industry can be very tricky and complex at times. The competitive company spends millions on launching a drug. Merck: Vioxx | From its most popular drugs are the most vulnerable to criticism, intense regulatory measures and lawsuits partly…