Marketing for Healthcare

Novartis Stance on COVID-19

Novartis stance on Covid-19 I The Post-COVID-19 world forces people to question the priorities in every field. People and businesses have to adapt to new circumstances and the (very real) possibility of it happening again in the future. This will encourage companies…

The role of Pharma sales representatives during Covid

by The Future of Healthcare

Pharma sales representatives are undoubtedly the most important aspect of a marketing strategy. Due to COVID-19, it has limited their access to Healthcare professionals and meetings with doctors have shifted to digital meetings. This sudden shift to digitalization is likely to stress…

Laptop with data analysis on the screen. - Novartis marketing revolution

Novartis and the revolution of the traditional marketing

by The Future of Healthcare

Novartis marketing revolution I Eye for Pharma digital started on a very positive keynote from Bertrand Bodson, Chief Digital Officer, Member of the Executive Board, Novartis; that described Novartis plans for digital transformation. Novartis marketing solutions He expressed how fortunate the company…

Disease Awareness Advertising

by The Future of Healthcare

Disease Awareness advertising is a strategy opted by a lot of pharmaceutical companies for expanding their market. There is a ton of research studying the drug manufacturers and consumers regarding the impacts of Disease Awareness Advertising. Considering Pharma companies, physicians and…

Reprioritizing Needed in Healthcare industry in the Wake of COVID-19

by The Future of Healthcare

Reprioritizing I There is no denying the damage that COVID-19 has done globally, economically, and individually. The companies across the world are changing priorities in the wake of this pandemic. Since the Healthcare industry is on the forefronts, healthcare professionals, nurses, and…

Merck: Vioxx Case Study

by The Future of Healthcare

Marketing in the pharma industry can be very tricky and complex at times. The competitive company spends millions on launching a drug. Merck: Vioxx | From its most popular drugs are the most vulnerable to criticism, intense regulatory measures and lawsuits partly…

Novartis Stance on COVID-19

The role of Pharma sales representatives during Covid

Novartis and the revolution of the traditional marketing

Disease Awareness Advertising

Reprioritizing Needed in Healthcare industry in the Wake of COVID-19

Merck: Vioxx Case Study

Pharmacists advertising | Why targeting pharmacists is a must-do

Social Media for Pharma: A good strategy?

Content Marketing in the Healthcare Industry

Facebook advertising for healthcare: a good tool?