Marketing for Healthcare

Digital media and TV are widely used platforms for marketing purposes by companies from different sectors. Nowadays, sustaining a business majorly depends upon the Digital marketing strategy used by a Company. Advertising in Healthcare | But unfortunately, unlike Auto, Financial and Retail…

Influencers became THE marketing strategy that brands display nowadays to increase their sales. And it works. Well, at least with millennials: 47% of millennials say that their purchase decision is influenced by social media (whereas only 19% in other age groups). Of…

Today, the Future of Pharma team is going to share with you a short example of multichannel marketing strategy that Mylan France developed. Multichannel Healthcare | The campaign is developed around BPH (Benign prostatic hyperplasia), a noncancerous increase of the prostate gland.…

Social Media Healthcare | Living in the era when people spend the majority of their time browsing social media completely unaware of their whereabouts. Wouldn’t that make these sites the new market then? Obliviously yes! But when it comes to Healthcare, would…