Trends

Personalized Medicine

You might have seen people- or yourself- who has allergy reactions to pollens, nuts, latex and even antibiotics. But isn’t this last entry often prescribed

Social Media for Pharma: A good strategy?

Living in the era when people spend the majority of their time browsing social media completely unaware of their whereabouts. Wouldn’t that make these sites

Advertising in Healthcare Industry: TV or online?

Digital media and TV are widely used platforms for marketing purposes by companies from different sectors. Nowadays, sustaining a business majorly depends upon the Digital

Medical influencers

Influencers became THE marketing strategy that brands display nowadays to increase their sales. And it works. Well, at least with millennials: 47% of millennials say

Empowerment Healthcare & Patient empowerment

Empowerment Healthcare | Have you heard of patient empowerment? Patient centered healthcare? No? Well, as it’s becoming one of the most important and successful trends

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The Future of Healthcare provides valuable content about innovation, digital transformation, patient empowerment, promising start-ups and new trends in the healthcare industry. We show you the white space in the market so you can get actionable and early insights to make better decisions.