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For pharmaceutical companies to make the most of the sales market and get their products out there, they have to make use of all the

Birgit Bauer is Digital Health and Social Media Expert, Journalist and Speaker, also analyst. She is specialized in communication in healthcare. In her second life,

The marketing and advertising scene is changing exponentially and search engine companies are taking more advantage of available technology around them. Search engines have evolved

In the ever-growing world of technological advancements, there is so much that can be done with data. With each day that passes, healthcare is moving

Medicine and healthcare have always been a paternalistic relationship between the doctor and the patient over the past decades. Such that patients are treated like

The Pharmaceutical Industry is one of the biggest industries in the international market and its importance is spiked recently with the Covid-19 pandemic. The industry has

Ever wondered how the medical equipment and drugs are marketed and reach the end-user? Well, it’s because of their Market Access. Devising a strong marketing

Email marketing for Pharma I Pharma companies models have transformed at a much faster pace under this uniquely restraining condition of Novel Coronavirus. Marketing strategies

Healthcare industry perspectives I Dirk Abeel is Global Medical Sales director at Reckitt Benckiser. The Future of Healthcare interviewed him to get to know his

Health care professionals play an extremely important role in the Pharmaceutical field: they need accurate and authentic information about drugs to make informed decisions for