What doctors consider when prescribing?

Pharmaceutical Marketeers have to target doctors to be able to make their products successful in the market. We all know this. But did you ever asked yourselves what is going on inside doctor’s mind? What they consider while prescribing a medicine? What are the factors that should impact your communication strategy to healthcare professionals?

Well, thanks to a survey with 100 participating doctors, we could establish what these lasts consider while choosing the perfect medicine for their patients.

Here an infographics for you, dear user!

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