World Health Organization communication strategy

World Health Organization is the specialized Agency whose prime concern is the well-being of the public Health all across the world. And to achieve that goal this organization has to provide awareness on the matter, convey authentic information and provide guidance to the policymakers. But how do they do that? Or more precisely, how do they convey all this data to the right audience? Yes, that’s what we are going to answer today!

The medium of communication is the blend of all the available resources that can be social media presence, press conferences, infographics, featured stories, news reports and even outreach activities. However, there is the decorum of principles that they ought to maintain no matter what mode of communication is. And if cut short that essence is that the information provided must be credible, readily accessible as well as understandable to the key audience, easier to implement and reach them right when they need it.

However, the question is still unclear that how do they actually communicate?

Their communication structure is split into the three prime branches. Among them, the first and the major one is the Audio and Visual Communication. This entity sets and maintains the brand and corporate identity of the organizations that depicts the spirit of the organization. Furthermore, it’s the one who design health campaigns to raise awareness on the global level. Also, acts as a face for the organization at the state of any health emergency.

The second one is the internal communication that makes sure that the information transmitted is being translated into the six World Health Organization official languages.

While the third is the most critical one; News Media. It is the one that holds press releases and breaks any official statement to the news channel. Apart from that, they manage the social media presence of the agency with the concise infographics, engaging posts and informing documentaries.

The outbreak of 2019-nCoV has been made even more horrifying by the infodemic that came with it.  And it’s been so difficult for the audience to segregate the true parts and the rumors. All that demanded the credible information for which World Health Organization technical risk communication and social media teams have been working to filter out the authentic cures and preventions. Also, to nullify the fabricated part they need to come up with solid facts and evidence. And that’s they have been doing from last month and as a result, the credible news are now flowing in on every social media platform.

Moreover, the United Nations Children’s Fund (UNICEF) and the International Federation of Red Cross and Red Crescent Societies (IFRC) are working side by side WHO to implement biomedical recommendations globally to help the cause.

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