The Growing Importance of Podcasts in Healthcare

In the past few years, the healthcare industry has been rapidly tapping into the digital industry and doing its best to make use of new technology. This has been sped up by the COVID-19 pandemic which brought the digital shift from traditional systems of marketing to more dynamic methods. A lot of users are now part of the online community and constantly looking for new ways to get the information they desire.

Thanks to this shift, there has been an increase in the reading of blog posts and an even higher demand for health podcasts, where professionals talk about health problems and how to deal with them. According to a survey carried out by Nielsen Scarborough in 2019, 26% of podcast listeners show interest in health-related podcasts.

Podcasts are not only popular among consumers and patients but also with healthcare professionals. HCPs seek podcasts from their colleagues from which they can learn, and they are also looking for new ways to reach out to patients and build that relationship. The demand for podcasts is on the rise, and this is propelled by the fact that it appeals to everyone, from teenagers looking to learn about health and professionals looking to learn new techniques.

How do I Start My Podcast?

As a healthcare professional, getting into podcasting early can be very beneficial to you but you might be a little confused as to how to begin. 

Here is what you need to start podcasting:

  1. Have a Focus

Focus is something that sounds pretty easy to do, but it can be difficult for a professional who has vast knowledge on so many healthcare-related topics. You have to focus on a particular topic, so as not to confuse your audience. Focusing on one area also helps your listeners to focus on you, as they already have an idea of what they can learn from you. Just keep developing your idea and find as much as you can about your subject of discussion.

  1. Find a Name 

Another important part of starting a podcast is choosing the right name. When naming your podcast, you have to pick a name that is health-related and catchy. It should be something that won’t confuse your listeners, and easy to remember. Just keep it short and simple. 

  1. Find a Platform 

Once the focus and the name are set, get your podcast on a platform as quickly as possible. There are a lot of free websites out there like YouTube. You could also get on platforms like Spotify or Apple Music. Using platforms like these helps you reach out to a very large audience.

  1. Get Your Equipment

This is an important part of starting your Podcast. Since it’s a health podcast you don’t need a lot of equipment. You just need a good microphone and a computer and sometimes a camera if you want to make a video. Your equipment must be of high quality to keep your audience. A low-quality microphone will probably not produce a high-quality sound and people would not want to listen.

Starting a podcast has a lot of benefits to you as a healthcare professional. Some of these benefits include: 

  • It establishes your place as a thought leader: as your listeners continue to grow and you start to have a lot of influences, you are easily seen as a thought leader and a lot of people will look to you for advice. 
  • It opens up new opportunities for you: by sharing your experience, you can reach many people and increase the visibility of your business and brand. 

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