Reviews are words left behind on your website by customers telling people how they experienced your brand or business. It’s how people feel about the products or services you offer. If you care about the growth of your business then this article is for you.
If you wish to purchase a product online or hire the services of a professional, you’d probably do your research to find out exactly how others feel about the services they provide. You are not the only one. Patients or consumers also do this before patronizing you; this is why reviews are an important part of your business. It goes a long way to influence the buying decisions of your patients.
Patient reviews are great for your business as they can help bring in more visitors to your website. Reviews also help to increase the number of users that come in through organic SEO. If these visitors then decide to patronize your services they would check out what others are saying about your services. Over 90% of those who visit your website will check out your reviews before buying your services. If you have lots of negative reviews on your website, visitors would avoid choosing you. If the reviews are positive, then they would want to work with you.
So here are some reasons why you need reviews on your website:
- They Drive Conversions
Reviews help to drive up the conversion rate on your website exponentially, as most people are more likely to make a purchase when others think it’s a good idea. Reviews help to act as social proof to those who intend to purchase items on your website.
Customers always look for social proof as a go-ahead to choose a product and when they find it, they make purchases.
Having reviews on your website can help patients make up their minds about your services. You can easily get reviews by emailing customers about discounts and special offers in return for a review on your website.
- They Increase the Visibility of your Business
Websites with good reviews tend to have higher exposure and visibility thanks to search engine algorithms that tend to favor such websites. When patients search for a type of service on google, it gives them results of websites with great reviews so the user can make their choice. Having reviews on your website is great exposure.
- They Increase your Reliability and Credibility
Brands with great reviews look more credible and reliable. It gives your company an online identity that is worthy of being referred to other people. Increasing the reviews on your healthcare company tells patients that they are safe in your hands and that they can trust you with their healthcare. This will help to up your sales, and increase your credibility.
Getting good ratings on your website is best when they are displayed properly. You can get a developer to make reviews editable by customers in case they decide to change their reviews.
Reviews will go a long way to affect how people view healthcare companies. This is why they are a crucial part of the business.