Healthcare marketing has been evolving for a long time, although it has been quite slow the scenery keeps changing. The healthcare marketing evolutionary process has however been skyrocketed by the current COVID-19 pandemic. Healthcare has now learned to embrace the digital world and integrate it into their services and marketing strategies. This had to be done at the risk of being left behind if not implemented.
Healthcare Marketers are now adjusting their marketing strategies to meet their customers where they are. They are now blending digitization with new techniques for greater productivity and effectiveness. A huge part of this strategic change is Search Engine Optimization (SEO).
A majority of customers in this COVID-19 time are turning to search engines for answers when they have questions or when they need something that can improve their situation. They go on the Internet and type in certain keywords. Understanding these keywords is what the healthcare and pharmacy industries need to do to take full advantage of SEO and the healthcare marketplace. Understanding the keywords can help improve marketing strategies and therefore product sales.
What are Keywords?
Keywords can be single, two, or three words, or even more in which they are then called a phrase or key phrase. They are the key to reaching an audience organically. Optimizing for keywords is very important when creating content for a healthcare website, a product, or even an advert. Structuring your keywords and sentence properly will help make your product and content search engine friendly and allow users to find them easily.
Integrating keywords into a piece of content or a product advertisement can be easy when you know what keywords to use. This is why keyword research is so important. Thanks to the digital age, there are a lot of tools out there that can aid you in researching keywords for healthcare:
- Google trends: Google trend is an online tool created by Google to help users find trending keywords and common searches by people in a geographical location. It allows you to compare results through a graph to pick the keyword most likely to be effective and it also helps you see other related terms. Using google trends to research keywords is a sure way to boost your keyword optimization.
- Keyword Researcher Pro: It is a paid software that allows you to make heavy research on keywords and their related terms.
- Keyword Planner: This is a free tool from Google that helps you generate a list of keywords related to the words you insert in the text field. It also shows you a statistic of the popularity of that keyword.
Whenever you research or optimize for keywords, always have a target audience. By focusing on a geographic location, you will be able to orient your keyword structure towards the common element that the audience is looking for.
The importance of keywords in marketing and SEO cannot be overstated. In this day and age when consumers are turning to the internet for answers, it’s time for healthcare to take the lead in keyword research and reach as many customers as possible.
Here are some lists of common keywords that can help in keyword optimization:
- Hospital Near me
- Walk-in clinic near me
- Doctors near me
- Pediatrician near me
- Women’s health clinic