Storytelling is a strategy that has the potential to impact the healthcare industry in so many ways. It requires a real sense of depth and emotion and it is not just about telling stories that are short and common, but stories that are different and can resonate in the minds of readers and listeners. These stories tend to be more effective and can aid in the sharing and communication of experiences.
When using the storytelling strategy, you have to consider:
“Who?” is a question of who your target audience and readers are. Who exactly do you want to share your story with? How do you want your readers to be touched by your story? Understanding this allows you to communicate with them on a deep level.
“What?” is a question of what makes up a good story. Before writing a story on your blog, you have to make your analysis to determine if that story is worth telling and if it’ll affect your readers. Everyone loves a good story, and a good story is one that power to arouse one’s curiosity, invoke your imagination, motivate its reader and push them to take action.
“Why?” is a question of why you’re telling this story and what you hope to achieve through it. Once you have a reason, you’ll understand why telling a good story is important. Your story can touch anyone who reads it and it could push them to make the right decision concerning their health. It could not only inspire a patient but also staff to do more and improve their work.
Stories in healthcare aren’t meant for just patients but also healthcare professionals and staff. They not only inspire patients to stay healthy and patronize your brand, but also inspire healthcare workers to work harder and learn better as stories help in learning by sticking better and longer than data and can be used to pass down lessons.
These are the reasons why much effort must be put into telling deep and meaningful stories. It’s not about telling quick and fast stories that don’t have much impact. These stories are made for asking tough and uncomfortable questions. They are credible, fascinating, and will leave your audience asking for more.
What makes a good story?
Stories are a great means of communication with audiences as they have the power to draw people closer and make them understand what your brand is all about. To make proper use of storytelling you have to understand what makes up a great story and find out if this story will be able to engage your audience.
To do this, you have to pick a story that resonates with your audience and successfully conveys the message you are trying to pass. The story must be meaningful and be able to connect with people. Learn to pick out the parts that are useful and take away any unnecessary parts that add nothing to the story.
Your story must also have a good opening that captivates the audience and it should contain descriptive words that help the audience get the picture you’re trying to get across and it must have a strong ending.