Tell you what! Virtual Reality is not only your Teenager’s Dream gadget, it really has the power to transform and redefine existing fields of Knowledge. How? you may ask! Well, it is already taking over the world in different fields like entertainment, games, social media and movies. It has also found its application for educational purposes such as medical or military training.
Virtual Reality is basically a simulated environment created by computer technology. The user interface is focused on providing an enhanced sensory experience, accurate environmental sounds and spatial characteristics by interacting simultaneously with all or most Human senses (audio, video, touch, and movement) making an artificial environment to inhabit.
But how will the VR help in Pharma industry Marketing?
The technology of virtual Reality is setting its roots in the different fields and there is no reason the pharmaceutical industry cannot benefit from it. Pharma Companies need to understand and communicate efficiently with Health care professionals and patients about things as a mechanism of therapy, site of medical Action and understanding certain medical conditions and virtual reality can help a great deal in that. In fact, it could be used for the education and engagement of consumers by providing them demos of Health products and also provide training experience by Company representatives for several medical products incorporating the aspect of their promotion.
Owing to its exciting and engaging nature, it can retain interest in presenting information on biochemical processes, clinical trials and other medical procedures that can be introduced in an interesting learning environment. Moreover, it provides a unique Product experience (impossible to reach through brochures, speech or websites) inculcating empathy with clients being more receptive to brand messages.
The VR is widely used for marketing purposes throughout the industry like Pixacore, Psious, Virtually Better. The Pixacore healthcare products were able to conduct the information section with patients with pancreatic cancer and educating them using this technology, which otherwise wouldn’t have been possible. Psious and Virtually Better are the healthcare companies that are providing the therapeutic experience through VR technology managing phobias, anxiety and depression among the clients. All these companies using VR Technology as a tool in their marketing strategy.
Despite the initial reluctance, Healthcare companies are also likely to test the flexibility of VR by demanding more personalized experience and a wider range of price and capabilities from the technology but it will prove wonders for the industry. So what are you waiting for!